Live B2B SaaSPrivate sourceZentix — AI agents that keep customer context togetherZentix gives small teams one place to handle AI-assisted conversations from the web, WhatsApp, and Telegram, then carry useful context into the CRM or a human handoff.Read case studyProduct Specialist · Product Builder · Sales Automation · Mexico City
Jorge Gasca
I turn product ideas and messy workflows into tools people can actually use.
I work across product discovery, UX, CRM and sales automation, AI workflows, and hands-on delivery—from the first working prototype to release and QA.
Open to product roles and selected sales automation, SaaS, CRM, and AI workflow projects.Spanish and English
PRODUCT / PARTNERMX / REMOTE
Six products, with clear ownership, current stage, and lessons learned.
Selected work
Six products, each at a different stage.
Some are live; one is a simulation. In each case I explain what I owned, show the product, and say what works today and what is still limited.
Flagship products
Live B2B SaaSPrivate sourceZentix — AI agents that keep customer context togetherZentix gives small teams one place to handle AI-assisted conversations from the web, WhatsApp, and Telegram, then carry useful context into the CRM or a human handoff.Read case study
Live EdTech productPrivate sourceHablaYa — Language practice that stays in one placeHablaYa brings guided lessons, text and voice practice, vocabulary, games, and progress into one responsive learning journey.Read case study
Live MVPPrivate sourceMiniTiendAI — A simpler path from idea to online storeMiniTiendAI helps a small business create a shareable store or menu, organize products, and turn a cart into a WhatsApp order without setting up a large commerce platform.Read case study
Live pilotPrivate sourceOrdenAI — Restaurant orders without the channel gapsOrdenAI connects orders from web and messaging channels with the restaurant’s kitchen, catalog, inventory, customer records, and daily operations.Read case studyLabs
Simulated POCPublic sourceZentix Office — Showing an AI-team idea without faking activityZentix Office is a bilingual concept site and control-room simulation for explaining how a team of AI agents might be evaluated before any real integration.Read case study
Live product demoPrivate sourceTonalli AI — One workspace for models, tools, and follow-upTonalli AI brings chat, tools, files, voice, messaging, generated artifacts, and scheduled prompts into one experimental workspace.Read case studyHow I work
I start with where the customer gets stuck.
Then I map the next useful step, build what is missing, and test the complete journey on the screens people actually use.
- 01
Find the sticking point
I listen to the customer, watch the workflow, and identify the moment progress stops or confidence drops.
- 02
Map the next steps
I turn the desired outcome into a sequence the customer and the team can both understand.
- 03
Build the missing pieces
I connect the interface, CRM, automation, and APIs needed to make the journey work end to end.
- 04
Test the real journey
I check desktop and mobile behavior, document what is still limited, and improve the flow from what I observe.
Experience
Product work grounded in customer conversations.
My background spans product delivery, sales, customer enablement, support, and teaching. That mix helps me explain complex tools and improve the moments where people lose momentum.
May 2025 — Present
Product Specialist · Apollo.io
I help customers understand and adopt B2B SaaS workflows across prospecting, sequences, CRM, data quality, integrations, and deliverability.
Mar 2024 — May 2025
Product Development Manager · MiniTiendAI
I led product development for a small-business storefront MVP, working across creation flows, responsive UX, commerce handoffs, QA, and releases.
Earlier experience
Sales, customer experience, and learning
Earlier roles in sales, customer operations, and education taught me how to ask better questions, explain unfamiliar tools, and support people through change.
Skills
What I bring to a team.
Customer enablement
- Onboarding
- Journey mapping
- Enablement
- Documentation
- Customer discovery
Sales automation & CRM
- Apollo.io
- HubSpot
- Salesforce
- Zapier / Make
- Webhooks
Product UX & QA
- Responsive UX
- Accessibility
- Behavioral QA
- Prototyping
- Release verification
Web & API delivery
- TypeScript / JavaScript
- React / Next.js
- Firebase / Supabase
- Vercel
- REST APIs
Let’s talk
Looking for someone who can connect customers, product, and implementation?
I’m open to product roles and selected projects involving sales automation, SaaS, CRM, and AI workflows.
01 / HIRING
Roles
For product, product operations, sales automation, and customer experience opportunities, reach me by email or LinkedIn.
02 / PROJECTS
Projects
For a sales automation, SaaS, CRM, or AI workflow project, send a short brief by email or WhatsApp.